EN
contact

Work TCL 2025 TV Launch

TCL 2025 TV Launch

Client: TCL, consumer electronics, TVs

  • RPC
  • marketing
  • production
  • AI

  • Context

    A 2025 TCL TV launch across multiple retailers at once.

  • Goal

    Bring brand and retail together for one TV launch, in a short window.

  • SOCIALIVE role

    Lead trade marketing & RPC, creative production

Launch of the new TCL 2025 TV line, event and campaign

Challenge

One launch, many retailers, little time

TCL was bringing a new TV series to the Polish market simultaneously across several key retailers. Each one has its own product-page template, different technical requirements and a separate publishing process.

The source assets were scattered and built for the global market: no Polish localisation, no consistent narrative from brand through to retail, and no ready formats for digital campaigns.

The brief: in 10 weeks, build a single consistent message that works at both brand and sales level, and can scale to 200+ product-page variants.

Tools & solutions

A joined-up brand + retail ecosystem

We built one creative and content system that every channel flows from, from the product page to the ad. That keeps the message consistent and lets production scale fast.

  • RPC

    Rich Product Content

    Modular product pages tailored to each retailer's requirements, one master, many variants.

  • localisation

    Localising 200+ pages

    Adapting global content for the Polish market: language, specs, compliance with retailers' console rules.

  • production

    Production

    A creative system: series key visual, sponsor slates, formats for social and display, layouts for retail media.

  • AI

    AI-assisted production

    Generating and varying product shots and campaign backgrounds, a faster pace while staying on-brand with the CI.

  • digital

    Digital campaign

    Adapting creative for Meta, TikTok and GDN: formats, lengths and variants for testing and reach optimisation.

  • trade

    Retail media

    Communication on retailer platforms: on-site banners, slates and content that supports conversion.

Results

The launch in numbers

A consistent system let us go live across every retailer in a single time window and hold the quality of the message at both brand and sales level.

  • 200+

    RPC product pages localised and published

  • 4

    key retailers launched in a single launch window

  • 10 tyg

    from strategy to full creative rollout

  • 3 mln +

    digital campaign reach (Meta, TikTok, GDN)

Have a similar challenge?

Let's start with a conversation

get in touch back to work