Work Router campaign
Router campaign
Client: ZTE, networking and mobile devices
-
Context
Bringing ZTE's new routers to market in digital and at events.
-
Goal
Launch the new routers fast, with consistent creative in every channel.
-
SOCIALIVE role
Creative production and digital campaign
Challenge
A router launch in a tight window
ZTE was launching a new router series and needed creative that would work across a digital campaign and a distributor event at the same time, in one consistent visual language.
The assets had to be produced fast and in many formats, from the sponsorship billboard through digital ads to a product catalogue.
Tools & solutions
Consistent creative for every channel
We built a single visual system and derived every campaign format from it.
- production
Sponsorship billboard
Creative for the brand's media presence, aligned with the launch look.
- digital
Digital campaign
Formats for Meta, GDN and TikTok, with variants for testing and reach optimisation.
- RPC
Event catalogue
Product material for the A.B. distributor event, ready for print and dispatch.
Results
The launch in numbers
A consistent creative system let us launch across several channels at once.
-
3
digital channels (Meta, GDN, TikTok)
-
1
consistent launch visual system
-
1
product catalogue for the distributor event
-
A.B.
launch supported at a key distributor