Work Localising 200+ RPC pages
Localising 200+ RPC pages
Client: Anker Group, the Anker, soundcore and eufy brands
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Context
200+ product pages for the Anker, soundcore and eufy brands.
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Goal
Roll out 200+ localised product pages at scale and lift conversion.
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SOCIALIVE role
RPC production and localisation, rollout to partners
Challenge
200+ pages, multiple brands, multiple platforms
Anker Group runs several consumer electronics brands in parallel, and each one lands in multiple retail chains with their own technical and editorial requirements.
We needed to produce and roll out 200+ product pages at consistent quality, localised for the Polish market and compliant with each retailer's guidelines.
Tools & solutions
A scalable RPC system
We designed a modular page system that lets us produce and localise content at scale, without losing brand consistency.
- RPC
Modular product pages
One component system we assemble pages from for every brand and platform.
- localisation
Localisation for the Polish market
Language, specs and selling points tailored to the Polish shopper and each retailer's requirements.
- production
Production at scale
Graphics, modules and variants produced fast and repeatably, while keeping each brand's visual identity intact.
Results
Rollout in numbers
The modular system let us roll out content across every partner at consistent quality.
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200+
product pages rolled out across partners
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3
brands handled in one system (Anker, soundcore, eufy)
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5
key retail platforms
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1
consistent RPC component system