Work Fast & Furious
Fast & Furious
Client: Simba Toys (JADA brand)
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Context
A pop-culture campaign for the JADA brand on a landing page and digital.
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Goal
Tie a pop-culture theme to strong sell-through and growth at retail partners.
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SOCIALIVE role
Landing page and creative production, digital campaign
Challenge
An entertainment theme, a sales goal
The campaign set out to pair a high-profile pop-culture theme with strong sell-through at retail partners. The challenge was to keep the energy of an entertainment campaign without losing the clarity of the offer or the path to purchase.
The creative had to work at once on the landing page, across social media and in digital formats, within a short campaign window and across a large number of product variants.
Tools & solutions
One theme, many formats
We built a consistent creative system that carried the same theme from the landing page into social and digital, with AI-assisted production for pace and scale.
- RPC
Landing page
A dedicated campaign page with a clear offer and path to purchase, ready for ad traffic.
- production
Creative production
Frames, boards and formats for social and display, consistent with the campaign theme.
- AI
AI-assisted production
Variations of shots and campaign backgrounds, a faster pace while keeping visual consistency.
- digital
Digital campaign
Formats for Meta and TikTok, variants for creative testing and reach optimisation.
Results
The campaign in numbers
A consistent theme and fast production let us launch the campaign across every channel at once.
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1
landing page tying the whole campaign together
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3
channels launched in parallel (site, social, digital)
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AI
variant production powered by artificial intelligence
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1 mln +
digital campaign reach