Insights
Explore our insights
We share the knowledge, observations and experience we gain working on brands, campaigns and communications. Explore our articles, analyses and commentary on marketing and the market.
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Campaigns that sell
How we bring together strategy, creative and media execution so a campaign genuinely drives sales, not just reach. We show it through concrete examples from the consumer electronics market.
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AI in trade marketing
Automating content production, personalising product descriptions and analysing sales data. We look at where AI genuinely speeds up the work of marketing and retail teams.
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Rich Product Content that converts
A well designed product description is a sales tool. Structure and localisation lift conversion in retail. Lessons from 200+ RPC deployments.
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